Author

@markgurman markgurman

grade Ax.com/markgurman ↗

Bloomberg's Apple insider breaking the AAPL product and org roadmap before launch

Reports original, primary-sourced scoops on Apple's product

trader score
-0.70
hit rate
50%
mean α
-0.14%
signals 14d
58

Grade = how their written analysis reads (A best). Trader score = how their last-20 timestamped calls performed vs SPY.

Their picks, scored

Across their last 20 scored bets: 50% hit rate, -0.14% mean alpha, trader score -0.70. Their last-14d mentions, direction-adjusted, have moved +1.5% since posting (mean over 54 mentions with price data).

Recent signals15receipts included
date (PT)tickerauthorsentwhat they saidsince thenreceipt
2026-10-16AAPL@markgurman-0.25Mockingly criticizes the short lifecycle implied between iPhone Duo generations.+1.2%
2026-10-16AAPL@markgurman-0.25Warns that unclear day-one store availability could leave Apple customers unhappy.+1.2%
2026-10-16AAPL@markgurman-0.45Claims Apple launched iPhone Duo prematurely despite inadequate supply until at least November.+1.2%
2026-10-15AAPL@markgurman+0.10Lists scheduled launch dates for multiple forthcoming Apple products.+1.7%
2026-10-15AAPL@markgurman+0.10Reports Apple retail product resets tied to new Mac and iPad introductions.+1.7%
2026-10-15AMZN@markgurman+0.20Reports Amazon's launch of two AI wearables following its Bee acquisition.-2.7%
2026-10-15AAPL@markgurman+0.20Praises Apple for an unspecified action and for allowing tough questioning.+1.7%
2026-10-15AAPL@markgurman+0.05Gives expected beta and public-release timing for iOS 27.3.+1.7%
2026-10-15AAPL@markgurman+0.10Previews details on Apple's smart-home products and upcoming touchscreen Mac and OLED iPad mini.+1.7%
2026-10-14AAPL@markgurman+0.20Reports Apple's media invitations for an Oct. 28 launch covering touchscreen MacBooks, iPad mini, and M6 Macs.+1.4%
2026-10-14AAPL@markgurman+0.15Expects updated Apple Intelligence to reach China eventually but is pessimistic about Siri AI timing.+1.4%
2026-10-14AAPL@markgurman+0.35Reports Apple preparing a December launch of its first Apple Intelligence features in China.+1.4%
2026-10-13AAPL@markgurman+0.70Expects Apple's cohesive smart-home strategy and $299 HomeView to succeed.+1.9%
2026-10-13AAPL@markgurman-0.10Views two product prices as reasonable but calls the $299 Apple TV a major stretch.+1.9%
2026-10-13AAPL@markgurman+0.10Reports preorder and release timing for Apple's newly announced home products.+1.9%

Grade is our human read-worthiness rating; trader score is a rolling 20-bet hit-rate/alpha composite — different things, often disagreeing. “Since then” is direction-unaware in the table; the summary line above adjusts for which way they leaned.