@markgurman markgurman
Bloomberg's Apple insider breaking the AAPL product and org roadmap before launch
Reports original, primary-sourced scoops on Apple's product
Grade = how their written analysis reads (A best). Trader score = how their last-20 timestamped calls performed vs SPY. · Analyst brief as of 2026-06-22.
Across their last 20 scored bets: 60% hit rate, +0.55% mean alpha, trader score +0.83. Their last-14d mentions, direction-adjusted, have moved +1.1% since posting (mean over 53 mentions with price data).
Gurman is overwhelmingly focused on Apple, with constructive reads on Siri recovery, foldables, iPhone Air, next-generation chips, and camera AirPods despite AI-related delays. His distinctive contribution is product-roadmap specificity rather than trading calls: Apple hardware cadence, design organization, and emerging device platforms dominate, with smaller coverage of Snap AR glasses and Google smart speaker competition. No explicit late-week position flip or trade action appears; the window stays product-scoop heavy and Apple-concentrated.
The week is consistently Apple-heavy, centered on product roadmap scoops and a constructive but not unqualified AI recovery narrative. There are no explicit adds, trims, exits, or position disclosures; concentration risk is high because AAPL accounts for the large majority of signals. The only two-sided tension is that Siri appears improved while AI software struggles are still delaying camera AirPods timing.
| date (PT) | ticker | author | sent | what they said | since then | receipt |
|---|---|---|---|---|---|---|
| 2026-07-01 | AAPL | @markgurman | -0.25 | Says Apple risks Washington blowback if buying chips from blacklisted Chinese makers. | +4.8% | tweet ↗ |
| 2026-07-01 | AAPL | @markgurman | +0.05 | Reports new iPad Pros will focus on a new chip without major design changes. | +4.8% | tweet ↗ |
| 2026-07-01 | AAPL | @markgurman | +0.15 | Reports entry-level MacBook Pro plans with M6 this year and M7 redesign next year. | +4.8% | tweet ↗ |
| 2026-07-01 | AAPL | @markgurman | +0.25 | Reports Apple plans refreshed iPad Pro, redesigned entry-level MacBook Pro, and first M7 chip. | +4.8% | tweet ↗ |
| 2026-07-01 | AAPL | @markgurman | -0.15 | Reports Apple negotiating to buy chips from Chinese makers on a Pentagon blacklist. | +4.8% | tweet ↗ |
| 2026-06-30 | AAPL | @markgurman | +0.05 | Apple stores reportedly received guidance for new Mac/Productivity sessions tied to Back to School offer. | +6.7% | tweet ↗ |
| 2026-06-28 | AAPL | @markgurman | +0.00 | Estimates likely Apple iPhone 18 Pro and iPhone Ultra announcement dates. | +8.8% | tweet ↗ |
| 2026-06-28 | AAPL | @markgurman | +0.25 | Reports Apple Mac Studio plans for M5 Ultra this year and M7 Ultra in 2028. | +8.8% | tweet ↗ |
| 2026-06-28 | META | @markgurman | +0.05 | Mentions Meta's new glasses versus Apple's upcoming offering and iOS 27 betas. | +5.9% | tweet ↗ |
| 2026-06-28 | AAPL | @markgurman | +0.05 | Mentions Meta's new glasses versus Apple's upcoming offering and iOS 27 betas. | +8.8% | tweet ↗ |
| 2026-06-28 | AAPL | @markgurman | -0.10 | Frames Apple as reluctant in the current AI era and expanding cloud processing for Siri. | +8.8% | tweet ↗ |
| 2026-06-28 | · | @markgurman | · | Argues ChatGPT value comes with real costs, pricier devices and tighter components. | · | tweet ↗ |
| 2026-06-28 | AAPL | @markgurman | -0.25 | Says Apple's sweeping price increases reflect costs of the AI era. | +8.8% | tweet ↗ |
| 2026-06-27 | AAPL | @markgurman | -0.15 | Recaps multiple Apple scoops including executive defection, chip plans and price hikes. | +8.8% | tweet ↗ |
| 2026-06-26 | AAPL | @markgurman | -0.35 | Sarcastic negative comment about Vision Pro. | +8.8% | tweet ↗ |
Grade is our human read-worthiness rating; trader score is a rolling 20-bet hit-rate/alpha composite — different things, often disagreeing. “Since then” is direction-unaware in the table; the summary line above adjusts for which way they leaned.