Author
@markgurman markgurman
grade Ax.com/markgurman ↗
Bloomberg's Apple insider breaking the AAPL product and org roadmap before launch
Reports original, primary-sourced scoops on Apple's product
trader score
+0.85
hit rate
55%
mean α
+0.14%
signals 14d
31
Grade = how their written analysis reads (A best). Trader score = how their last-20 timestamped calls performed vs SPY.
Their picks, scored
Across their last 20 scored bets: 55% hit rate, +0.14% mean alpha, trader score +0.85. Their last-14d mentions, direction-adjusted, have moved +1.2% since posting (mean over 30 mentions with price data).
Recent signals15receipts included
| date (PT) | ticker | author | sent | what they said | since then | receipt |
|---|---|---|---|---|---|---|
| 2026-08-26 | AAPL | @markgurman | +0.00 | Reports that circulating foldable-iPhone renders are illegitimate and originated from Xiaomi. | +2.0% | tweet ↗ |
| 2026-08-26 | AAPL | @markgurman | +0.15 | Identifies a mechanical aperture and possible new color for the iPhone 18 Pro Max. | +2.0% | tweet ↗ |
| 2026-08-26 | AAPL | @markgurman | +0.10 | Reports Apple's Sept. 9 product introduction and the start of John Ternus's CEO tenure. | +2.0% | tweet ↗ |
| 2026-08-26 | AAPL | @markgurman | +0.15 | Confirms an official Apple product event for Sept. 9. | +2.0% | tweet ↗ |
| 2026-08-25 | AAPL | @markgurman | +0.05 | Reports new Apple Mac keyboards with only minor labeling changes from prior models. | +3.2% | tweet ↗ |
| 2026-08-25 | AAPL | @markgurman | +0.25 | Reports Apple launched new Mac mini and Mac Studio models with major chip upgrades. | +3.2% | tweet ↗ |
| 2026-08-25 | AAPL | @markgurman | +0.75 | Says Apple is firing on all cylinders and lists multiple forthcoming Mac products. | +3.2% | tweet ↗ |
| 2026-08-25 | AAPL | @markgurman | -0.15 | Mocks the modest Mac refresh as Tim Cook's final launch before a larger successor-led iPhone debut. | +3.2% | tweet ↗ |
| 2026-08-25 | AAPL | @markgurman | -0.15 | Reports pricing for new Mac mini and Mac Studio configurations, noting several increases. | +3.2% | tweet ↗ |
| 2026-08-25 | AAPL | @markgurman | +0.25 | Reports Apple's official launch of upgraded Mac mini and Mac Studio models. | +3.2% | tweet ↗ |
| 2026-08-24 | AAPL | @markgurman | +0.25 | Reports a revamped OLED iPad mini remains scheduled to launch by October. | +3.0% | tweet ↗ |
| 2026-08-24 | AAPL | @markgurman | +0.20 | Reports AirPods 5 variants are expected this year while camera AirPods remain slated for next year. | +3.0% | tweet ↗ |
| 2026-08-24 | AAPL | @markgurman | +0.20 | Reports Apple is preparing a new Mac mini launch potentially before its September iPhone event. | +3.0% | tweet ↗ |
| 2026-08-24 | · | @markgurman | · | Reports Oura seeks to raise $3B in a September IPO at a valuation above $16B. | · | tweet ↗ |
| 2026-08-23 | AAPL | @markgurman | +0.10 | Reiterates a previously reported Apple roadmap that includes a new iMac. | +3.3% | tweet ↗ |
Grade is our human read-worthiness rating; trader score is a rolling 20-bet hit-rate/alpha composite — different things, often disagreeing. “Since then” is direction-unaware in the table; the summary line above adjusts for which way they leaned.